What are media texts?

Media texts can be understood to include any work, object, or event that communicates meaning to an audience. 

Most media texts use words, graphics, sounds, and/or images, in print, oral, visual, or electronic form, to communicate information and ideas to their audience.


Additional Theoretical Information

Marshall McLuhan (1911–1980) was a Canadian educator (U of T) and philosopher. McLuhan’s work is viewed as one of the cornerstones of the study of media theory.

McLuhan is known for the expressions “the medium is the message” and “global village”. 

The medium is the message” because it is the “medium that shapes and controls the scale and form of human association and action.



Ministry of Education (2006). The Ontario curriculum grades 1-8 Language Arts. Queen’s Printer. Found here: http://www.edu.gov.on.ca/eng/curriculum/elementary/language18currb.pdf



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: