What are media texts?

Media texts can be understood to include any work, object, or event that communicates meaning to an audience. 

Most media texts use words, graphics, sounds, and/or images, in print, oral, visual, or electronic form, to communicate information and ideas to their audience.

 

Additional Theoretical Information

Marshall McLuhan (1911–1980) was a Canadian educator (U of T) and philosopher. McLuhan’s work is viewed as one of the cornerstones of the study of media theory.

McLuhan is known for the expressions “the medium is the message” and “global village”. 

The medium is the message” because it is the “medium that shapes and controls the scale and form of human association and action.

 

Reference

Ministry of Education (2006). The Ontario curriculum grades 1-8 Language Arts. Queen’s Printer. Found here: http://www.edu.gov.on.ca/eng/curriculum/elementary/language18currb.pdf

 

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